Our Technologies

Outline in this article are the top tools for Marketing.

Adobe CS

•    What is it: Graphic design, photo and video editing

•    Owners: IT, Jennifer Peterson

Alchemer (formerly SurveyGizmo)

•    What is it: This is one of the tools we utilize when wanting to create surveys for email campaigns, can also be used for internal purposes if needed.  

•    Owners: Brian Pham

Amplify/Hootsuite

•    What is it: Hootsuite is a mobile and/or desktop application that lets you find, read and share the latest news and content from Armanino. 1-minute video summary. Social media dashboard that helps manage multiple networks and profiles and measure your engagement.

•    Check out this presentation on how to use Amplify – start on slide 21.

•    Owners: Emily Normand and Rob DeMartini

Bizzabo 

•    What is it: our in-person, hybrid and digital events are managed through this event platform. Bizzabo integrates with Eloqua to feed data into the system. 

•    Owners: Tenia Green (Admin/SME), Brian Pham (SME)

DoBi 

•    What is it: data analytics and visualization. This tool summarizes email campaign data, sales pipeline data, opportunity insights, and so much more. There are multiple dashboards already built and several more in the works.

•    Owners: John Horner, Drea Jordan

Eloqua

•    What is it: Email automation platform to target customers and prospects. This system manages email campaign, tracks email opens, and engagement from potential customers through the organization’s website. Eloqua stores the data of tracked customers and prospects in the database for analysis and for sales outreach.

•    Owners: Brian Pham (SME), Tyler Cho (SME), Tenia Green (Admin/SME)

Parmonic

•    What is it: Munchable video creation technology to repurpose webinar recordings by creating shorter snips of content

•    Owners: Tenia Green (SME/Admin), Biz Wallace, (Admin), Rob DeMartini (Admin)

Filing Systems 

(Most of our files are in Workfront and Widen, but these have some historical docs for reference.)

FDrive

• What is it: Firm wide filing system.
• Owner: IT

OneDrive

• What is it: File hosting service and synchronization service operated by Microsoft as part of its web version of Office.
• Owner: IT

Sharepoint

• What is it: This is our Intranet (for example, Hubquarters)
• Owner: IT

Google Ads 

•    What is it: This is our paid per click ad platform.

•    Owners: Daniel Botha, Sarah Cheeda

Google Analytics

•    What is it: Website traffic and web user analytics tool.

•    Owner: Daniel Botha

Google Data Studio

•    What is it: This is a dashboard tool that overlays with Google Analytics to provide reporting on website traffic.

•    Owner: Daniel Botha

Hotjar

•    What is it: Website UX analytics tool (heatmapping)

•    Owner: Daniel Botha

Linkedin Ads

•    What is it: This is an advertisement option within LinkedIn.

•    Owner: Sarah Cheeda

Microsoft 365 (CRM)

•    What is it: Client Relationship Management (CRM) tool. This is where all contacts, accounts and sales opportunities tracking are housed.

•    Owners: Rob Harrison (IT Admin), Drea Jordan (SME)

Microsoft Teams

•    What is it: Hub for team collaboration in Microsoft 365 that integrates the people, content, and tools your team needs to be more engaged and collaborative. Our primary internal communication and sharing tool. The chat function auto deletes conversations after two weeks. Be sure to post longer-term docs within the file structure when needed.

•    Owner: IT

OpenPrise

•    What is it: Data orchestration, enrichment, standardization, and de-duplication for CRM and Eloqua

•    Owner: Corp Marketing, IT

PandaDoc 

•    What is it: sales proposal management and customization.

•    Owner: Larkin McGowan, Amy Morgan

SEMrush

•    What is it: Website SEO analytics tool

•    Owner: Daniel Botha

Sitecore

•    What is it: This is our website platform and Content Management System (CMS).

•    Owners: Daniel Botha, Rob DeMartini

Widen

•    The Digital Assets Management (DAM) system. You can find marketing and sales assets such as case studies, white papers, bios, winwires, go-lives, cheat sheets, stock images, logos, headshots, templates, and more.

•    Owners: Rob DeMartini, Larkin McGowan

Workday

•    What is it: Workday PSA will provide a user-friendly and efficient experience for client-facing professionals and internal operations team members. It establishes a central, secure source of truth to view and act on customer, project, billing, resource management/scheduling, and financial data. It builds upon our 2022 Workday implementation and aids in simplifying your day-to-day tasks, optimizing our clients' experience, and meeting our strategic objectives for the future..

•        Go to Sharepoint to see Forge timeline https://armanino.sharepoint.com/sites/Forge/SitePages/Go-Live-is-Tuesday,-August-1--Here-is-What-you-Need-to-Know.aspx#resources

• Owner: Finance (go to ServiceNow to get support at https://armaninollp.service-now.com/esc?id=sc_cat_item&zys_id=2fdaa9018758f9d04f670dc4dabb35b7)
  
  

WorkFront 

•    What is it: Project Management tool. All marketing projects run through WF. It tracks tasks by project alongside allocation hours and assignments.

•    Owner: Biz Wallace (Admin)

WorkGenius

•    What is it: resource platform used by Marketing Operations to vet and secure talent in the creative support roles.

•    Owner: Biz Wallace (Admin)

Zoom 

•    What is it: Primary virtual meeting tool, video and phone. We use Zoom for most of our webinars. (We have access to GoTo Webinar as well)

•    Owners: IT, Brian Pham

Pro-Tip

Many of these tools can be accessed via Okta